• Cultuurdouche !?



  • Welcome to the introduction to Fontys
    Technische Bedrijfskunde / industrial engineering & management​


    This is your first assignment for the study, for which you can obtain a full EC (European Credit).


    The duration of the cultuurdouche is a full week, where you'll be working in learning groups of about 5 people.


    The program is hybrid (physical & virtual), you'll meet your other group members, teachers & also experts from a wide range of companies.


    Your appraisel is based on your group work and an individual reflection.


    On behalf of all the teachers & tutors at Fontys TBK / IEM... Good luck!

  • What ?!

    What is the TBK cultuurdouche (IEM culture shower) all about?

    Cultuurdouche / Culture shower

    What is it about?

    A metaphor for an immersion, get to know Industrial Engineering & Management: the work, the study and the world; by experiencing and researching (by) yourself.


    The goal is to enable students to:​

    1. create their own view & understanding of IE&M / TBK
    2. work in teams
    3. learn to deal with uncertainty
    4. creatively (re)imagine & transfer insights to others
    5. reflect individually on what they’ve learned


    And in the meanwhile using 'The LEGO movie' movie as metaphor, create a pop-up museum, deal with excitement & frustration and have fun! 😀

  • Links & materials


    Slides from the first days!

    The outline & assignment, click the picture!

    Link to the MS Team

    To link up with your team mates! Click the picture

    Place mat NL

    The outline of the week in one view

    Place mat ENG

    The outline of the week in one view

    Slides Tuesday

    mind mapping and interviews



    Let's do this! 













  • The Assignment

    Figure out your answer to the question:

    What is industrial engineering & management?


    Using 2 keywords as focus and LEGO as a metaphor

    De opdracht

    (Onder)zoek jouw antwoord op de vraag:

    Wat is Technische Bedrijfskunde?


    Middels 2 steekwoorden als focus en LEGO als metafoor

  • How LEGO Minifigures are made! A relevant process overview for IE&M !

  • Teamwork !


    You'll be working together -in learning teams- to create a:

    Pop-up Museum of Modern Art of Industrial Engineering & Management


    Which answers the question:

    What is Industrial Engineering & Management?


    All teams will get 2 'keywords' which they should integrate in their artwork, while using LEGO as a metaphor.


    During this process we provide you with various inputs:

    this website, (virtual) classes, interviews with experts & more...


    It's your job to find (read: create) your way together !


    When you have a question, follow these steps:

    1) First ask yourself (again)

    2) Then ask your team mates

    3) Google it! Or visit this website

    4) Ask a teacher


    ' Alone I go faster.

    together we go further... '


  • Learn different things from different companies & make metaphors at different levels:



    Products / Services

    Processes / Flows

    Business Models



    Team Work





  • TBK / IEM focusses on a helicopter view of organisations & systems, using the MOTE-model:




    Mens/Mileu - Organisatie - Techniek - Economie (- Logistiek)



    Manpower - Organisation - Technology - Economy (- Logistics)


  • Input on keywords 🕵️‍♀️🕵🏻‍♂️

    Here are some starting points for your desk-research: videos, articles, Slideshares, ...

    Check them out, do your own (web)research, read, watch & make notes...


    And then... draw your own conclusion

    on how your keywords / themes relate to industrial engineering & management !

  • LEGO Serious Play in Business

    Manager Tim develops a strategy...

    Use LEGO in multiple ways...

  • Learning



    " the acquisition of knowledge or skills

    through study, experience, or being taught. "




    The interviews ! 🎤







  • Question tips!

    Can you ask better questions?


    Check out this good outline by Michael Hyatt: '20 questions to ask leaders'.


  • The experts

    These people dedicate their valuable time to you... use it wisely & with respect!


    Prepare for all the experts, you'll interview 5 or 6!
    Google them and find them on Linkedin !


    The actual planning & timing! ⬇️ ⏱ will follow later...

    The TBK / IE&M experts you will be interviewing 🎤

    Google them and find them on Linkedin !

    Note: They studied IE&M or have relevant working experience

    Martin de Ruiter (Floraholland)
    Rik Konings (GGzE)
    Eric van Melick (ASML)
    Marielle van Cauteren (ASML)
    Sofie Spijkers (Fontys)
    Bram Liebrand (Fontys)
    Henk Eppenhof (Fontys)
    Kevin Schuurbiers (Broekman Logistics)
    Alex Hofstra (Smartgroup)
    Yannick Smeets (Ionbond)
    Werner Geurts van Kessel (Berkvens deursystemen)
    Jan Beenen (Cyberborne)
    Jan Pieter Broos (BBEC)
    Ruud Schuttel (BAM)
    Frans Schaafsma (Scale me up)
    Henk Hagenberg (Fontys)
    Jaap Baselmans (VDL packaging bv)
    Gil Heijmans (Heijmans supply chain)
    Muriel Keuning (Fontys)
    Annet Goltstein (AnnetGoltstein.nl)
    Rene Hartman (ReneHartman.nl)
    Ramon Vullings (RamonVullings.com)

    Do your research! #nokidding

  • Company insights...

    introduction videos relevant for TBK & IEM

    DAF Trucks

    Working as a production engineer

    Philips: HTC

    Inside the High Tech Campus

    VDL: intro (NL)

    Werken bij VDL

    Signify: Development

    Working as a development engineer

    Brainport: connect

    The Brainport eco-system

  • CollegeTour

    In-depth interviews with Business Leaders (Q&A and reflection)

    Pieter Zwart - Coolblue (NL)

    Interview over starten & groeien

    Reed Hastings - Netflix (ENG)

    10 rules for success

  • Your reflection

    This is your learning, you need to capture it! Your grade will be based your efforts during the week and based on the quality of your mind map. Read on... scroll to the mind map examples...


    Log 📙

    Keep a physical logbook of your experiences (individual).

    Make notes on crucial information and your own reflection.


    So NOT WHAT you did, yet HOW you experienced things.

    What was your attitude/reaction and what changed in your thinking?

    How did you perform? How did you fulfil your role, changed in your mind / behaviour?


    What amazed you? What frustrated you?

    What did you like / love?

    Who inspired you?



    Your most important learnings / take-aways / insights?!


    Art work 👩‍🎨

    Create a museum of Modern Art of Industrial Engineering & Management

    (group work).

    Together with your group -based on your keywords- you investigate what IE&M is all about.


    Then, using LEGO as a metaphor(!), you create an artwork.


    This artwork shows your deeper understanding of the 2 keywords and how they relate to IE&M.


    Be creative! Your artwork can be physical, a video, use or not use LEGO bricks... amaze us (and yourself)!


    Mind map 🎨

    Create a beautiful mind map (individual).


    Capture your personal reflection in a mind map.


    Theme: your individual insights & learnings from the cultuurdouche.


    Check back on your logbook to see your notes & reflections.


    Make a draft mind map and only then the final one.


    Put effort in the design and quality of describing your reflection.


    Submit your mind map in the Fontys Gradework system.


    Scroll on for more info!

  • Mind map ?!

    Check here for guidelines & example mind maps...

    The mind map




    Your individual insights & learnings from the cultuurdouche.

    To pass the requirements for your INDIVIDUAL mindmap, we grade these aspects:

    1. is created using a large white A3 sheet (don’t use two taped A4 sheets) 
    2. must be drawn by hand and colourful, containing drawings and not just text
    3. has clear references on the link between IEM & the movie
    4. has 6 or more branches, multiple information layers, so use main lines and details
    5. has a minimum of 250 words! So make short paragraphs per branch!
    Make a few draft designs... only then your final full color & hand drawn picture powered mind map!
    So... NO M.O.T.E. yet focus on YOUR EXPERIENCE, YOUR INSIGHTS, YOUR (META) TAKE-AWAYS from this week...!
    The Gradework link (for submission) will be posted here and in the MS Teams channel !
  • Reflection in your mind map...

    Questions to provide answers to, in your mind map!

    For your logbook & mind map

    Key questions

    • Do I have a better understanding of TBK / IE&M?
    • How do I feel about this week?
    • What were the memorable moments this week?
    • Did I ask enough questions?
    • Am I satisfied about my performance?
    • Where could our team have improved?
    • When did we change something in our co-operation?
    • Did I stretch myself / my thinking enough?
    • What did I learn from my team work?
    • What did I learn by looking at the themes / topics?
    • Was I pro-active enough?
    • What did I learn....?
    • ...
  • Example Mind Maps

    The good, the bad & the beautiful...

    Above mind map is really good


    enough text, images, hand drawn, color use....

    Above mind map is really nice


    not enough text, yet images, hand drawn, color use.... beautiful!

    Above mind map is insufficient


    not enough text (just general keywords), no drawings, no insights, ...












  • Grading

    How to get your grade...

    Nearly done...

    After your (team)effort for the pop-up museum, this is the individual part


    1. Create a wonderful hand drawn (!) mind map: your experience & learnings of the 'cultuurdouche'. So we need to be able to see your own individual reflection on what changed in your mind & actions. Where you gained insight. IMPORTANT: Note that the main subject is DIFFERENT from the example mind maps...!



    1. Make high resolution picture of your mind map
    2. Submit your mind map on Friday afternoon to the Fontys Gradework system



    Take time to reflect


  • Good luck!

    And when you get really stuck...

    Start by asking:

    1. Yourself
    2. Your team mates
    3. Google
    4. Teachers

    Technical Problems ?!

    Whatthe*(&(*)(%(!@ !

    If you run into a technical problem, please contact the Fontys Helpdesk


    Only if you are in 'real' trouble...

    Ramon Vullings

    email: ramon.vullings@fontys.nl

    mobile: +32496234007

    Credits / Cause ?!

    This a Fontys Technische Bedrijfskunde (TBK) Production

    The culture shower / cultuurdouche is the content (not beer 🍻) based introduction to Fontys Industrial Engineering & Management / Fontys Technische Bedrijfskunde: fontys.nl/fhBEnT


    Designed and facilitated by Ramon Vullings, Annet Goltstein powered by the whole Fontys TBK / IE&M team and based on the original design and thinking by Hans Kokhuis.